Farmin Heritage

Farmin' Mission Statement

Guided by a relentless passion for reinvigorating the heritage of what it means to act locally, Farmin’ presents the genesis of a world-class southern food emporium by championing local, sustainable foods. Farmin’ endures as a catalyst by cultivating the relationships between consumers and our local producers through an informative and captivating cultural destination. Our brand is recognized as the local purveyor and employer of preference, simply making shopping anywhere else less exhilarating.

Urban Foods Market Serving the best of what's local

Many people know Farmin’ from our wholesale division, Farmin’ Exchange and Farmin’ On Front, our urban food market in downtown Wilmington, N.C. What many people are not aware of is our story of creation and our plans for the future.

It all started on a farm. The Long family, including Wayne Long and son Ben Long, owned and operated a farm in Supply, NC known as Prospect Farms. The land and farm had been in the family for three generations and various produce items were grown in quantities sufficient for family and friends. The Long’s decided to expand their venture and begin growing for profit by taking the traditional route of selling items at local farmers markets. The feedback from the local community was tremendous and an echoing demand was heard, “where can I buy this product seven days a week!?!” Through this process the Long’s began to realize that there was a local craving for foods and goods that were grown and produced locally. People wanted to taste the best of what the region had to offer. They just didn’t know where to buy it. On the other hand, local farmers like the Long’s were producing great local product but didn’t have a great local outlet to showcase it. From here the idea of Carolina Farmin’ was born.

On August 4th, 2011 Carolina Farmin’ opened it’s doors at 2101 Market Street in the heart of Wilmington, NC. The retail store quickly became the hotspot for everything local including fresh produce, meats, seafood, bakery items, jams, jellies, dairy and more. After a successful two years, Carolina Farmin’ decided to vacate the Market Street facility as it was decided that the location was not suitable for the growth Farmin’ was enduring.

In September of 2013, Carolina Farmin’ moved its headquarters to what is now the Farmin’ Creative Campus. Located in the heart of Wilmington, the 25,000 sq ft Creative Campus became home to the Farmin’ wholesale division “Farmin’ Exchange,” as well as a number of large food production facilities. Also during this time Carolina Farmin’ rebranded to simply “Farmin’” dropping Carolina from its name. This transformation was intended to more accurately represent the regional breadth the market impacts as well as to help foster the growth of interstate agri-development.

In December of 2013, Farmin’ also absorbed Capital Creamery, a gelato and sorbet company out of Morrisville, NC. The operation and its entities were brought to Wilmington and housed at the Farmin’ Creative Campus.

The Creative Campus supports the entire Farmin’ operation. Local products and ingredients are transported to the campus and then utilized by the Farmin’ Creative Team to develop a number of food items including, fresh sandwiches, soups, breads, cakes, gelato, salads, and more. All fresh and all locally made. These items are then packaged, prepared and sent back out to Farmin’ wholesale clients as well as future retail stores.

Farmin’ continues to pursue new and creative ways to bring local producers and local consumers together. Our mission and goal is simple, “reinvigorate the heritage of what it means to act locally by championing local sustainable foods. We will explore all ways in which to get local product in the hands of local consumers. Through our farm operations at Prospect Farms and Holden Beach, our wholesale division in Farmin’ Exchange, our production facilities at the Farmin’ Campus, and our future retails stores, it is apparent that Farmin’ will continue to grow as the catalyst between local consumers and local producers.